Home

Current News!!

Zieman: Lipstick on Pig?

Happy Holidays 2008!

KMBC Dominates Nov Sweeps

'38 Sports Spot' Ends

Barnhart On Fairy Beat

KCBJ KU-MU Promotion

Hearne Christopher Status

KCSP Trending Downward

Funk Calls Out Glorioso

Liana Joyce 'Live'?

Sports: Giving Thanks

Star Ships Jobs to India

KSHB's Ratings Climb

K.C. News

Hot Talk 1510 Off Air

BLC Featured On KCUR

Kelly Urich Departs 93.3

Just Piss Poor Journalism

Star's Radio Sensitivity

Thigpen-Starr Auction Duo

Support for Brad Oleson

"by Invitation" KC

Views On 'KMBC Three'

KC Star In Big Trouble

KMBC Trio Set for Payday

KC Star Layoff Lists

Denny Trease Recovering

RR: Star Coverage Biased

KMBC Females File Suit

KSHB Reveals Cadaver Use

WHB Juggles Lineup

Cashill Trashes KC Star

KC Star Not Diverse?

KC Star Ends Value Prop.

Smith Staying at KC Star

Complaints Against RiseUp

KPRS Regains Radio Lead

National News

Herb Score RIP

Palin Africa Source Hoax

Obama Marketing Tactic

Hilarious "Obamian" Video

ABC Wins Election Night

News Endorsements Dated?

Major Cuts at Gannett

CSM Drops Weekday Paper

Media Stuff

16 Ways to Impress Media

How To Handle A Crisis

Tips for Media Coverage

Classified Ad of Week!

Press Bloopers

Humorous Headlines

Media Tips

About BLC

KC Small Business

Marketing: Now's Time!

Value of Customer Loyalty

Little Things Mean A Lot

News Release BS

Civic Involvement...

Avoiding Business Swings

Buzz Marketing

Make Web Work for You

Learning From Pioneers

Give Wal-Mart Some Credit

Advertsing vs. Editorial

Relationship Marketing

Why Media Doesn't Call

Whispering & Screamers

Impressing the Media

Citizenship An Asset

KC Sports & Fitness

Royals Like Old Indians?

KC Sports: Mizzou Buck Up

Lessons From Baseball

Time for College Football

Comparing Athletes Futile

Boycotting Olympics Dumb

U.S. Ethnocentrism

Sports Scoops for April

College Admissions a Joke

Lay Off HS Kids

Put Maris in HOF!!

2007 Sports Review

Gonzalez, Buck, Etc.

Worst Sports Quote Ever!!

HBO Screws Up Chiefs

Sheffied New John Rocker

Why Team Loyalty??

KC Chiefs Screwed Green

U.S. Sports Monopoly Over

Feedback

Search

Contact Us!!

Bottom Line Communications

"Examining all things media..."

FEEDBACK (11-22-2008):
WHY BOTHER TO DRIVE?
    "Why bother even driving? Have you noticed a big part of their live shots are by the trees outside the studio? One day, they didn't cutaway to the studio fast enough, and you could see Matt Stewart hand off the mic to Surae Chin. Same trees in the next live shot, but at a different angle.
    "I still watch though."

IT'S NOT LIANA'S FAULT
    "Don't be too hard on Liana Joyce on the live shot thing. She knows it's bullshit but there's a 20-something line producer who's pulling her strings after being told by some consultant that "people like live."  
   "It's the fault of the 20-something producer - not Liana. Such is life... Take care."

11-22-2008
KCTV5 'LIVE' SHOT ISN'T SO 'LIVE'

    They all do it. TV reporters stand outside to do a "live" shot even when it makes no sense.
    Ever notice how many reporters stand in the cold at night in front of a closed city hall building and "report" that "earlier today here at City Hall there was a lively meeting to discuss crime in the city?"  
    It makes no journalistic sense, but studies show that viewers respond to the "live" reports. To them it seems like breaking news. It helps viewers "connect" with the story.
    Some residents in Overland Park were fascinated to see a large KCTV 5 remote truck with its towering antenna (11/19) setting up during rush hour near West 127th St.  
   Veteran KCTV5 reporter Liana Joyce, who has been covering media happenings in Kansas City for more than 35 years, was on the scene.
    As Joyce began doing a report in front of some evergreen trees nearby residents "assumed" she was breaking a story about something that happened in their neighborhood. Burglary? Shooting? Rape? Escaped convict? Murder?
    Well, not exactly. 
   In reality, Joyce had done a story (voice-over package) earlier in the day about a devastating fire in an apartment complex in Eudora, Kansas---about 25 miles away. Standing in Overland Park she was simply giving viewers the impression she was still in Eudora reporting on the story.       
  "Reporting live, Liana Joyce, KCTV5 News," she said signing off.
   Check out the video:
http://www.kctv5.com/news/18013801/detail.html
  Copyright 2008 Bottom Line Communications. BLC is a Web News Site that analyzes media and marketing issues. Please give credit or link to www.bottomlinecom.com when using any materials.
   Click on the
FEEDBACK tab to send any media tips/comments/thoughts/feedback. We honor off-the-record requests and will correct/clarify any information found not to be 100% accurate.

Web Hosting powered by Network Solutions®