ALL ACCESS ANALYZES KC RADIO RATINGS 05-13-2008 KansasCity: KPRS, KQRC Share Leadership Positions
CARTER Urban KPRS and ENTERCOM Active Rock KQRC shared the demo leadership positions in KANSAS CITY. KPRS was the 18-34 and 18-49 champ, while KQRC took the 25-54 crown.KQRC remained the #1 station among both adults 18-49 and 25-54, while KPRS continued to be the leader with adults 18-34. All three Country stations saw growth in the WINTE, with adults 25-54 -- and all three now rank among the top seven with adults 25-54 (and dramatically up from a year ago).
Let's start with 25-54:
KQRC remained #1, while CUMULUS Classic Rock KCFX climbed from 3rd to 2nd. It was the fifth straight up book for KCFX, and the first since ENTERCOM flipped rival KYYS to AAA KBLV (KYYS has replaced the KKHK calls on its sister Regional Mexican AM). Both WILKS Country stations landed in the top 5. KFKF leapt from 7th to 3rd, tied with KPRS. KBEQ jumps from 10th to 5th, tied CUMULUS Adult Hits KCJK (JACK-FM). ENTERCOM Country WDAF (THE WOLF) rose from 13th to 11th to 7th. They tied UNION Sports WHB. WILKS Top 40 KMXV slid from 4th to 9th, but lost only about a half-share (which shows how competitive the market is). ENTERCOM News/Talk KMBZ and CUMULUS Urban AC KMJK tied for #10.
ENTERCOM AC KUDL rose from 14th to 12th, with CUMULUS Classic Hits KCMO in 13th place. ENTERCOM AAA KBLV (long-time Classic Rock KYYS) held steady in share and inched up to 14th place. CUMULUS Talk KCMO-A rose from 19th to tie KBLV for 14th place.
18-49: KQRC and KPRS were both off in share, but they switched rankers as KQRC reclaimed the #1 position. KCFX and KMXV swapped spots to be 3rd and 4th, respectively. WILKS saw Country sisters KFKF and KBEQ rose to 5th and 6th, respectively (they were tied for 7th in the fall). WDAF now has a three-book rank trend from 15th to 12th to 8th. CUMULUS Rhythmic KCHZ slid from 5th to 9th, tied with WHB to round out the top 10.
KMJK slipped from 10th to 11th, as KUDL moved up to 11th (all the way from 16th in the FALL). ENTERCOM Alternative KRBZ WAs 13th, with KCKC 14th (down from a holiday 7th place), tied with KMBZ.
18-34: KPRS and KQRC remained the top two. KMXV held steady but swapped positions with KCHZ. The Country rankers were different in the younger demos, as WDAF moved from 9th to 5th, topping KBEQ (6th) and KFKF (7th). KFKF was tied with KRBZ. WHB ranked 9th, and KCJK rounded out the top 10.
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