A 'QUOTE WHORE' FOX 4 MOVIE REVIEWER'S REMARKS GIVEN NETWORK CREDIBILITY
Shawn Edwards
SHAWN EDWARDS QUOTES
Hoodwinked - Hoodwinked is the funniest animated feature since the Shrek movies. Last Holiday - Queen Latifah is sensational!...Audiences are going to love this movie. Nanny McPhee - Perfect family entertainment! Underworld: Evolution - Explosive entertainment! Freedomland - ****! Moving and gripping! Freedomland is a heart-stopping, riveting and utterly compelling film. Samuel L. Jackson delivers one of the finest performances of his career and Julianne Moore is superb. Tyler Perry's Madea's Family Reunion - Hysterical! The most enjoyable and entertaining movie of the season. Tsotsi - A masterpiece, absolutely brilliant. One of the most powerful and moving films I've ever seen. A must-see. 16 Blocks - A sure-fire hit. ATL - Hotter than July! ATL is an instant classic. A totally off-the-hook crowd pleaser. Lucky Number Slevin - I loved this movie! If you take the best parts of Pulp Fiction, The Usual Suspects and The Professional, this is what you get. The best thriller of the year. Kinky Boots - ****. Irresistibly entertaining! The feel-good movie of the year. Scary Movie 4 - The best Scary Movie yet! The laughs come fast and are furiously funny! United 93 - The most moving and memorable film of the year. A serious Oscar contender that demands to be seen. Poseidon - A terror-drenched thrill-ride full of action and suspense. Nacho Libre - **** You won�t see a funnier movie all year! The Fast and the Furious: Tokyo Drift - The best action movie of the year. Little Man - The wildest, funniest, most hilarious movie of the year. Clerks II - Non-stop laughs! As funny as the original. Monster House - Monster House is the best animated feature of the year! It�s so much fun you�ll want to watch it again and again!
Washington Post, 10/14 'The Feel-Good Movie Blurb Credit of the Year' There's a Reason You've Never Heard Of Those Critics Cited in the Ads By Paul Farhi No self-respecting movie advertisement would go out in public these days without a few blurbs from critics praising the movie as (pick one) "Delightful!" "Magnificent!" Or "The feel-good movie of the summer/fall/year." But take a closer look. Some of the reviewers doing the blurbing aren't always what they seem. Often, there's less than meets the eye. Ads for "No Reservations," a romantic comedy starring Catherine Zeta-Jones, for example, carried blurbs from critics identified as reviewers for ABC and Fox. Critic Jim Ferguson ("ABC TV") called it, "The feel-good romance of the summer." Shawn Edwards ("Fox TV") rhapsodized that it was "the most delightful movie of the year." Pretty sweet. Except neither ABC nor Fox has an official movie reviewer. And neither Edwards nor Ferguson ever spoke a word of praise for "No Reservations" on a network. Ferguson's reviews are broadcast by KGUN-TV in Tucson; Edwards works for WDAF-TV in Kansas City. KGUN and WDAF are actually affiliates of ABC and Fox, respectively. No matter. The ads carried the more-familiar-sounding, and more prestigious, network credentials next to Ferguson's and Edwards's names. LINK TO ENTIRE ARTICLE: http://www.washingtonpost.com/wp-dyn/content/article/2007/10/12/AR2007101200490.html?referrer=emailarticle
If you're unfamiliar with Shawn Edwards, he's one of America's most infamous "quote whores"-- a critic who doesn't write reviews (though Edwards does an occasional column for a local magazine in Kansas City), but gives "quotes" to movie companies to put on the promotional material for the movie. The "whore" part comes in when the movie is so bad that few people beyond horney teeNagers actually like. For instance, Shawn Edwards once said of Britney Spears, "Crossroads is a perfect teen dream. It has everything that makes a movie totally cool: laughs, adventure, spirit, hot music, drama and of course BRITNEY! Britney rocks! She is like a comet. A talent of her magnitude only comes around once in a lifetime and you can't take your eyes off her when she is on screen in this totally cool and delightfully hip movie." And there's plenty more where that came from.
