02-19-2010 DEBUTS TONIGHT KCTV/MyKSMO DEBUTS NEW SHOW AIMED AT HISPANIC COMMUNITY KCTV5 and MyKSMO-TV will produce Kansas City’s first, local television show focusing on the Hispanic community in Kansas City called "Que Pasa, KC?," (“What’s Up, KC?”) hosted by Sandra Olivas and Iris Hermosillo. The weekly show (in English) will air Friday nights starting tonight at 9:30 p.m. on MyKSMO-TV. Nearly 200,000 Hispanic/Latinos reside in the KC target market and the show will focus on the integration of the Hispanic culture into the fabric of Kansas City Life. “The employees and l all agree there is a need in Kansas City for a show that focuses on the Hispanic/Latino community," says Bobby Totsch, vice president and general manager of KCTV5 and My KSMO-TV. "Even though Que Pasa, KC? will focus on the Hispanic community, this program is really targeted for all of Kansas City.”
Sandra Olivas
Iris Hermosillo
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