01-26-2010 SUPER BOWL WILL BE BOON TO LOCAL TV STATIONS According to Broadcasting & Cable, local CBS affiliates such as KCTV5 in Kansas City, have an opportunity to attract advertisers who want to be associated with Super Bowl XLIV in Miami next month (2/7), but avoid the huge price tag of national advertising (LINK TO ARTICLE). A national spot for the Super Bowl can cost up to $3 million for a 30-second spot, but marketers can buy local sports for $100,000 in Atlanta up to about $700,000 in New York. The article quotes former KCTV5 Senior VP & General Manager Kirk Black. "Kirk Black, senior VP and general manager of WGCL-TV Atlanta, a Meredith-owned CBS affiliate, explains why the Super Bowl is such a bonus for the local markets. “It does bring a different type of advertiser that we might not normally have had; people who are launching a new product or strengthening a current offering,” he says. “It's for advertisers who are looking to create a huge impression in the market. Buying spots in a big market is another way to get exposure if the network is sold out.”
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