12-02-2010 KSHB POSITIVE ABOUT NOV. SWEEPS PERFORMANCE KSHB-TV has issued a comprehensive news release highlighting its successes during the recently completed important November Nielsen sweeps period. It should be noted that of the four TV stations in town only KMBC and KSHB issue news releases to keep the public informed.
KSHB-TV CONTINUES TO EXHIBIT STRONG RATINGS GROWTH FOLLOWING THE RECENTLY COMPLETED NOVEMBER RATINGS PERIOD NBC Action News is now the number two newscast at 6:00 p.m. Kansas City, Missouri – KSHB-TV, Kansas City’s NBC Action News Station, now has the #2 newscast in the Kansas City market following the recently completed November Nielsen ratings period. NBC Action News at 6:00 p.m. delivered at 6.49 household rating and an 11.4 share, beating KCTV by 30 percent and WDAF by 13 percent. KSHB has now reached or surpassed competitors WDAF and KCTV in nearly every newscast. “I’m really pleased viewers are turning to the station more frequently and recognizing the quality and hard work of our news team. We also realized nice growth in our morning and weekend shows,” said Mike Vrabac, vice president and general manager for KSHB/KMCI-TV. Other NBC Action News rating highlights from November include:
NBC Action News beat WDAF in every evening newscast
The newly created 4:30 a.m. news was up nearly 500 PERCENT above last year’s number
NBC Action News at 5:00 a.m. beat KCTV from 5:00 a.m. to 6:00 a.m. and was up more than 30 PERCENT over last year’s share.This is the highest NBC Action News at 5:00 a.m. has been since February 2005.
NBC Action News at 6:00 a.m. beat KCTV, and was up more than 40 PERCENT over last year’s share and it’s the highest it’s been since January 2004
NBC Action News at 5:00 p.m. was third in the market, finishing a microscopic 0.03 of a rating point out of second place
NBC Action News at 10:00 p.m. was the only late newscast to see growth. All other Kansas City news stations lost rating and share at 10:00 p.m.
NBC Action News Weekend Today was up on both Saturday (50% in share) and Sunday (25% in share)
Peggy Phillip, news director for NBC Action News, said: “I’m thrilled that our community recognizes the great work of the journalists at NBC Action News and rewards us by watching every day. We will continue to provide the most accurate weather forecasts, the most important local news, presenting it on-air and online in an interesting and professional way.” The E. W. Scripps Company (www.scripps.com) is a diverse, 131-year-old media enterprise with interests in broadcast television stations, newspapers, and local news and information web sites. The company's portfolio of locally focused media properties includes: 10 broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates and one independent; daily and community newspapers in 13 markets, and the Washington, D.C.-based Scripps Media Center, home of the Scripps Howard News Service.
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