Bottom Line Communications

"Examining all things media..."

Home

K.C. News

Happy Holidays to Media!

Fire-Your-Coach Sites

Surprise!! Pletz to Sue

Dickens Carolers at KCI

KC Star Reveals Rihanna

Bill Grigsby Retires @ 86

Karen Pletz Fired?

KC Star Settles w/RiseUp

KC Star's Spam Gibberish

TV vs. Newspaper Cycles

Sports Sub on KSHB

Dewar Pens Super Story

LaMartina Out at KCBJ

National News

Fake Twitter Death Report

Accenture's Tiger Divorce

Best Ad Not Best for $$$

New Term: Journicide

Editor & Publisher Done

16 Ways to Impress Media

Freelancers Have to Eat

Jeff Vaughn to KENS-5

WSJ Map of Newspapers

About BLC

Media Profiles

Don Gossman Guest Column

Q & A: Sam Mellinger

Q & A: Greg Hall

Q & A: Chris Stigall

Drew Dimmel Cuts Back

KMBC's Micheal Mahoney

KCUR's Walt Bodine

Toby Tobin Pitch Man

KCSP PD Ryan Maguire

KSHB's Jack Harry

KMBC's Kris Ketz

WDAF-TV's Mike Thompson

KC Small Business

Marketing on a Budget

Marketing to Salad Bowl

Consumers are Funny Folks

Slashing, Burning Tactic?

Tweeting is Good Business

Focusing on Bad Customers

Be A Business Hedgehog

Admit Your Screw-Ups

Customers Are Forgiving

Would You Fire Sully?

Examining Our Blind Spots

Now's Time for Marketing!

KC Sports & Fitness

Best Players Win Games

Time to Change Title IX

Those Fightin' Jayhawks

We'll Miss You JoPo

No A's for Showing Up

Sports: Stallworth Lucky

Loving & Hating Golf

Royals Have Good Team

Give Michael Vick a Break

U.S. Sports Monopoly Over

Feedback

Contact Us!!

Search

Kris Ketz
12-17-2009
CONTRASTING TV vs. NEWSPAPER NEWS CYCLE
    KMBC veteran newsman/anchor Kris Ketz sat down for a fascinating pod cast interview with blogger Heycameraman.net (who shoots video at the station) for a fascinating interview about how technology is being used to report news.
    In the
first of two parts Ketz talks about how he uses Twitter for information. In fact, he related the story about how he was monitoring TV stations in Seattle for updates on the status of a man being hunted for killing four policemen.  
    Ketz noted that he was following a pair of trusted sources in Seattle and when they reported via Twitter that the cop killer had been shot and killed he knew the story was true and reported it.  He said the Associated Press filed the story fully 11 minutes later.
    In Part II he noted how a TV station's Web site used to be designed to simply drive viewers to the actual TV newscast.  Now, he said, the Web in many instances, is a final destination for news.  
    Ketz noted he recently came upon a high-speed police chase, pulled over and took photos with his Blackberry phone. Within minutes his photos were used as a slide show on the KMBC site.
     One cannot help but contrast Ketz's comments with a recent article by the Kansas City Star's Readers' Representative Derek Donovan, who tried to explain why one section of the Star was reporting that two of Tiger Woods' sponsors were reportedly staying with him while another section of the newspaper was reporting almost the opposite.
     Donovan noted that some sections of the Star such as the FYI section (with the incorrect news) are printed a full day ahead of the regular newspaper, which means the information can be 24 hours old compared to the regular newspaper. He then noted a clarification will be in the next day's paper---24 hours later.
     When one compares Ketz's interview where TV looks on 11 minutes as an eternity, it dramatically points out why newspapers often are seen by many as dinosaurs in delivering a news product in the fast-moving world of today.   

   Copyright 2009 Bottom Line Communications. BLC is a Media News Web site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials.
   Click on the
FEEDBACK tab to send any media tips/comments/thoughts/ to us. We honor all off-the-record requests and will correct/clarify any information found not to be 100% accurate.
Bookmark and Share

Web Hosting powered by Network Solutions®