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    BOTTOM LINE: BLC's John Landsberg writes a monthly column for KC Small Business. In his latest column (4/9) he talks about how people and businesses should admit it when they make mistakes.   04-09-2009

Customers Are Forgiving, Up To a Point
Take responsibility for mistakes, and don’t let them happen again.
By John Landsberg
   Americans are a very forgiving people. Most of us realize that we all make mistakes, and we often want to apply the “Let he who is without sin cast the first stone” principle.
   On the other hand, when someone or some business makes a mistake but refuses to take responsibility, we are not quite so forgiving.
   The tough part for those of us in business is to admit when we screw up. Yes, we all sometimes have a tendency to overpromise and underdeliver.    
   In fact, sometimes it is difficult when you are going after a big contract not to embellish things a bit.
LINK TO ENTIRE COLUMN: http://www.kcsmallbiz.com/web-columnists/april-2009-landsberg-customers-are-forgiving,-up-to-a-point-3.html
   Copyright 2010 Bottom Line Communications. BLC is a Media News Web site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials.
  
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