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Bottom Line Communications

"Examining all things media..."

KC Sports & Fitness
April 2008
 
By John Landsberg
     I know I shouldn�t be so darn sensitive, but sometimes the criticism I receive from readers can sting.   As an example, last month a loyal reader, who was quick to point out that he was �not a big fan of Kansas State,� reamed me over my Michael Beasley column.
    I had pointed out that Beasley had attended seven schools in 5 years, had no idea where Kansas was on a map when he signed to go to KSU, was tossed out of his last school for vandalizing his headmaster�s car, and was caught slashing tires in a mall parking lot . 
    What really bothered this �non-KSU� fan?  �I never heard about him slashing tires!! Where did you get that information?�  So I sent him my source.  End  of discussion..
    Another criticism I often hear is: �John, you just give your stupid opinions on sports stuff.  Where is the hard journalism?  Give us some hard news.�
     Fair enough. It�s time for me to act like a real journalist and start uncovering sports tidbits you will find only here in KC Sports & Fitness.
      I have made uncovered a number of anonymous sources.  In the spirit of the great pitcher Sidd Finch, whom Sports Illustrated said  �He�s a pitcher, part yogi, and part recluse. Impressively liberated from our opulent lifestyle.  Sid�s deciding about yoga�and his future in baseball,� I reveal scoops you will not hear anywhere else:
                � Michael Beasley told me he has decided to stay at KSU and will major in architecture.  �The NBA will always be there, but this is my chance to get a degree from one of the top architectural schools in the country; I would be foolish to pass up this opportunity.�
               � KC Star columnist Jason Whitlock called me to say he has worked out a deal to purchase Union Broadcasting and will have his own morning sports talk show on WHB-810 called �All About Jason.�   �John, I waited for years for any sport talk station to contact me about doing a show,  I just felt the listeners in KC were deprived long enough.�
            � Alex Gordon of the KC Royals came clean to me a few weeks ago about a new contract he had signed with the team.  �I feel very bad that I basically stole money from the Royals last year. This year I have decided to return one million dollars for every percentage point  I bat under .250.  It�s only fair.�
         � There are big changes ahead for KSHB-TV sports director Jack Harry, who revealed he has decided to change his hairstyle and give up his flat-top.  �People have told me for years that a flat-top looks like something from the fifties. I have decided to go with a more up-to-date look and am growing a mullet.�
       � KSU head football coach Ron Prince is secretly trying to schedule Benedictine College for the upcoming season.  �The hell with Auburn and Fresno State, we need to set our sights lower.  I think Benedictine will be a good challenge for us. They have a football team, don�t they?�
       � Chiefs� main guy Carl Peterson revealed to me that he has signed a new 10-year contract with the team.  �I must admit my 20-year plan to get us to the Super Bowl was approaching rapidly. Now I won�t be under such great pressure to deliver results.�
      � And last but not least, even this one surprised me.  KMBC�s Len Dawson, who turns 73 this June, told me the station has extended his contract up to his 100th Birthday. �What is really unique is that even if I die they are planning to stuff me and keep me on the set next to Larry Moore.  The station manager said most viewers wouldn�t know the difference.�
    Getting all these scoops is tough work.  In the future I will return to just giving my  insightful views on sports issues of the day and leave all the real journalism to others.

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