Bottom Line Communications

    Here are a few tips to help you get positive coverage:

•  Know the various mediums.  By that we mean know the different needs of newspapers, radio and TV stations.
•  Know your media. Who covers companies like yours?  Does the local paper have a reporter that covers your industry (health, labor, consumer)? 
• Know the needs of the media. Most people focus their publicity efforts on newspapers because they can tell your whole story generally pretty effectively.  However, some stories with great visual appeal might play better on TV.  Radio can hone in on a given audience.
• Avoid industry jargon.  All business have their own particular words and phrases.  Don't expect outside media folks to understand your jargon. Keep it simple to avoid confusion.
• Don't lie to the media.  When you get caught in a lie you are dead meat, not just in the short-term but possibly for years to come.
• Develop a news release. The more facts you put down on paper the less the reporter has to remember and possibly get wrong.
• When a reporter calls, get back to him/her in a timely manner.  Honor deadlines.
• When in doubt, hire a professional to assist you. Contact us.