Bottom Line Communications™

"Examining all things media..."

Home

K.C. News

Plaza Perfect Storm?

Star Misses Plaza Story

Star Intern Wins Pulitzer

Abouhalkah & Race Issue

Hearne Headline of Day

Shariff Debuts on 610

KC's Murrow Winners

Coleman Joins KCTV Sports

KMBC's Grigsby Returns

KC Star/KCTV IRE Winners

Lapp Starts Autism Site

Cameron Joins KCTV5

KCMO-FM Radio Leader

National News

Masters TV Ratings Strong

Koppel: Media a Disaster

Glenn Miller's Media Win

Internet Preferred to TV

Dan Hesse's Media Whine

World Cup Marketing

Mike Thompson Not Alone

Great NCAA Wisdom

KC Star's McGraw in CJR

Tiger Dictates to Media

119 Words Not Allowed

Ash-har Quraishi: Chicago

Pew: Bad Media News

Sarah Palin in KC May 1

Hesse at Nelson-Atkins

About BLC

Media Profiles

Drew Dimmel Retires

Toby Tobin Pitch Man

Profile: WHB's Kitchen

Q & A: Sam Mellinger

Q & A: Greg Hall

Q & A: Chris Stigall

KCUR's Walt Bodine

KCSP PD Ryan Maguire

KSHB's Jack Harry

KMBC's Kris Ketz

WDAF-TV's Mike Thompson

KC Small Business

Setting Prices An Art

All Publicity Good? No!

Marketing on a Budget

Marketing to Salad Bowl

Consumers are Funny Folks

Slashing, Burning Tactic?

Tweeting is Good Business

Focusing on Bad Customers

Be A Business Hedgehog

Admit Your Screw-Ups

KC Sports & Fitness

Remembering Merlin Olsen

Ready for 'Coach Speak'

Coaches Rule Over Profs

Dropping Tiger Woods

Best Players Win Games

Time to Change Title IX

Those Fightin' Jayhawks

We'll Miss You JoPo

No A's for Showing Up

Saga of Conrad Dobler

Feedback

Contact Us!!

Search

03-12-2010
SHEESH....
   "But Rush says half those phrases, if not more! Sheesh, radio people are really having it rough these days. Meanwhile, the photo you posted with the story is appropos!
   "
(John, for fun, try making sentences of those phrases as Rush might say..."We're back... now some of you out there, sources say, underwent surgery and met an untimely death! To be fair, folks..."'
03-21-2010

LITTLE EXTREME
   "About the "119 words" list from WGN's czar: the list is a litle extreme, but there are a handful that are, to coin #120, Pretty legitimate."
   "Radio is NOT a group listening experience, no matter what the situation. So any "you people," "folks," or plural use, is bad. I have had pd's and gm's in various formats stress this throughout my career and they are right on this point. "W" is indeed "double you," and nothing else is acceptable. Ever hear a jingle singer say "dub-ya?"
   "And one more: "after the break." The news is not a break in your programming; it's PART of it. Same for a commercial cluster. It may be a bit of a break mentally or physically if you're the person on the air, but the change from music or you talking to the news, or pretty much anything else, is PART OF the whole show.
   "Where is Les Nessman when we need him?"   ---George Woods 


03-10-2010
TRIBUNE CEO: 119 PHRASES NOT TO BE USED ON HIS STATION
     If you are a broacaster at Tribune Company radio station WGN-AM in Chicago, your job just got a little bit more difficult after CEO Randy Michael issued a proclamation with a list of 119 words/phrases that are not to be said on his station.
   Michael even went so far in his staff memo to ask them to report any on-air violations by co-workers.  
    “The real goal here is to avoid using words that make you sound like you’re reading, instead of talking — that shatter the image you’re speaking knowledgeably to one person," wrote Michael.
   "By not using ‘newsspeak,’ you enhance your reputation as a communicator.”
   Here is his list:
  • “Flee” meaning “run away”
  • “Good” or “bad” news
  • “Laud” meaning “praise”
  • “Seek” meaning “look for”
  • “Some” meaning “about”
  • “Two to one margin” . . . “Two to one” is a ratio, not a margin. A margin is measured in points. It’s not a ratio.
  • “Yesterday” in a lead sentence
  • “Youth” meaning “child”
  • 5 a.m. in the morning
  • After the break
  • After these commercial messages
  • Aftermath
  • All of you
  • Allegations
  • Alleged
  • Area residents
  • As expected
  • At risk
  • At this point in time
  • Authorities
  • Auto accident
  • Bare naked
  • Behind bars
  • Behind closed doors
  • Behind the podium (you mean lecturn) [sic]
  • Best kept secret
  • Campaign trail
  • Clash with police
  • Close proximity
  • Complete surprise
  • Completely destroyed, completely abolished, completely finished or any other completely redundant use
  • Death toll
  • Definitely possible
  • Diva
  • Down in (location)
  • Down there
  • Dubbaya when you mean double you
  • Everybody (when referring to the audience)
  • Eye Rack or Eye Ran
  • False pretenses
  • Famed
  • Fatal death
  • Fled on foot
  • Folks
  • Giving 110%
  • Going forward
  • Gunman, especially lone gunman
  • Guys
  • Hunnert when you mean hundred
  • Icon
  • In a surprise move
  • In harm’s way
  • In other news
  • In the wake of (unless it’s a boating story)
  • Incarcerated
  • Informed sources say . . .
  • Killing spree
  • Legendary
  • Lend a helping hand
  • Literally
  • Lucky to be alive
  • Manhunt
  • Marred
  • Medical hospital
  • Mother of all (anything)
  • Motorist
  • Mute point. (It’s moot point, but don’t say that either)
  • Near miss
  • No brainer
  • Officials
  • Our top story tonight
  • Out in (location)
  • Out there
  • Over in
  • Pedestrian
  • Perfect storm
  • Perished
  • Perpetrator
  • Plagued
  • Really
  • Reeling
  • Reportedly
  • Seek
  • Senseless murder
  • Shots rang out
  • Shower activity
  • Sketchy details
  • Some (meaning about)
  • Some of you
  • Sources say . . .
  • Speaking out
  • Stay tuned
  • The fact of the matter
  • Those of you
  • Thus
  • Time for a break
  • To be fair
  • Torrential rain
  • Touch base
  • Under fire
  • Under siege
  • Underwent surgery
  • Undisclosed
  • Undocumented alien
  • Unrest
  • Untimely death
  • Up in (location)
  • Up there
  • Utilize (you mean use)
  • Vehicle
  • We’ll be right back
  • Welcome back
  • Welcome back everybody
  • We’ll be back
  • Went terribly wrong
  • We’re back
  • White stuff
  • World class
  • You folks

   Copyright 2010 Bottom Line Communications. BLC is a Media News Web site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials.
   Click on the
FEEDBACK tab to send any media tips/comments/thoughts to us. We honor all off-the-record requests and will correct/clarify any information found not to be 100% accurate.
Bookmark and Share

Web Hosting powered by Network Solutions®