02-18-2010 NIELSEN: 85% WANT FREE CONTENT FREE A new Nielsen study says that 85% of people surveyed globally feel that free content on the Web should remain free. (LINK TO ENTIRE STORY) Whatever their preferences, consumers worldwide generally agree that online content will have to meet certain criteria before they shell out money to access it:
Better than three out of every four survey participants (78%) believe if they already subscribe to a newspaper, magazine, radio or television service they should be able to use its online content for free.
At the same time, 71% of global consumers say online content of any kind will have to be considerably better than what is currently free before they will pay for it.
Nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost.
As a group, they are ambivalent about whether the quality of online content would suffer if companies could not charge for it—34% think so while 30% do not; and the remaining 36% have no firm opinion.
But they are far more united (62%) in their conviction that once they purchase content, it should be theirs to copy or share with whomever they want.
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