Home

K.C. News

'Who Dat!' is Racist?

KCTV5'ers Taking Plunge

Profile: WHB's Kitchen

Star's Judge Blows It

Rockhurst Tanker in SI

Miracle Shot by 4's Low

Post-Abortion Ad Campaign

Chiefs' Moore 'Historian'

KCTV & Super Bowl XLIV

Mellinger: 'Doing Good'

Najahe Sherman on KSHB

Beth Vaughn Joins KSHB

KMBZ/KMBC Join Forces

KCTV: Que Pasa, KC?

National News

Boomers Watching TV

Tebow Not Backing Down

Paul Harvey & FBI

'Air America" RIP

Haiti Coverage Redundant?

Poor Conan O'Brien??

McClatchy Stock: Up 322%

Proofreaders Needed!!

Jeff Vaughn Debuts in SA

Nelson Featured in WSJ

McGwire's PR Strategy

About BLC

Media Profiles

16 Ways to Impress Media

Don Gossman Guest Column

Q & A: Sam Mellinger

Q & A: Greg Hall

Q & A: Chris Stigall

Drew Dimmel Cuts Back

KMBC's Micheal Mahoney

KCUR's Walt Bodine

Toby Tobin Pitch Man

KCSP PD Ryan Maguire

KSHB's Jack Harry

KMBC's Kris Ketz

WDAF-TV's Mike Thompson

KC Small Business

All Publicity Good? No!

Marketing on a Budget

Marketing to Salad Bowl

Consumers are Funny Folks

Slashing, Burning Tactic?

Tweeting is Good Business

Focusing on Bad Customers

Be A Business Hedgehog

Admit Your Screw-Ups

Customers Are Forgiving

Would You Fire Sully?

Examining Our Blind Spots

Now's Time for Marketing!

KC Sports & Fitness

Dropping Tiger Woods

Best Players Win Games

Time to Change Title IX

Those Fightin' Jayhawks

We'll Miss You JoPo

No A's for Showing Up

Sports: Stallworth Lucky

Loving & Hating Golf

Royals Have Good Team

Give Michael Vick a Break

U.S. Sports Monopoly Over

Feedback

Contact Us!!

Search

Bottom Line Communications™

"Examining all things media..."

Jeff Vaughn
01-13-2010
JEFF VAUGHN DEBUTS ON KENS-TV IN SAN ANTONIO
    Jeff Vaughn, 44, who recently departed KSHB-TV41 for a main anchor position at KENS in San Antonio, made his debut on the station (1/11) and a key media reviewer gave him high marks (LINK).  
    Jeanne Jakle of the San Antonio Express-News reported that Vaughn did an admirable job in his first broadcast:

New KENS-TV anchorman makes his debut
Jeanne Jakle

When Chris Marrou co-anchored KENS-TV's news, everyone around him seemed reduced to a supporting role.

By contrast, his 5, 6 and 10 p.m. successor, Jeff Vaughn — in his first outing next to co-anchor Sarah Lucero on Monday — came through as if he were genuinely part of a team. Vaughn and Lucero, who has been acting more confident herself since Marrou's exit in late November, seemed a matched set Monday night; neither dominated the other.

Vaughn, who came from an anchor job in Kansas City, Mo., rushed through a story or two during his initial bow at 5 p.m. However, the 44-year-old warmed up considerably by 6 p.m., giving appropriate emphasis to each news item.

He also shared his best visual asset — an infectious smile — more frequently and joined in banter with Lucero, weatherman Bill Taylor and sportscaster Joe Reinagel as if he already were one of the gang. They joked how he brought the cold with him (though these temperatures are nice compared, he said, to the below-zero weather in Missouri) and he mentioned he was a Cowboys fan.

“It's hard not to feel welcome the way everyone has embraced me and my wife,” Vaughn said in a phone chat after the 6 p.m. newscast. The couple already bought a home in San Antonio, and he said they couldn't wait to move in with their dog, Shiloh, and cat, Quincy.

Does he foresee having some kind of signature down the line as Marrou had with his newsreel?

“I think I'll be the Web guy,” he said, adding KENS is looking to become much more interactive. Already plugged in via Facebook, Twitter and LinkedIn, Vaughn said he hoped to use those social networks — along with a blog on the KENS 5 site — to develop a relationship with San Antonio viewers that goes beyond “just this guy reading the news.”

Jeanne Jakle's TV column appears Wednesdays and Sundays in S.A. Life, and she blogs at Jakle's Jacuzzi on mySA.com. E-mail her at [email protected].

 
 

   Copyright 2010 Bottom Line Communications. BLC is a Media News Web site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials.
   Click on the
FEEDBACK tab to send any media tips/comments/thoughts/ to us. We honor all off-the-record requests and will correct/clarify any information found not to be 100% accurate.
Bookmark and Share

Web Hosting powered by Network Solutions®