02-10-2010 NOW'S LATEST PROTEST OVER TEBOW AD MAKING GROUP LOOK STUPID The National Organization for Women (NOW) is starting to look increasingly stupid as it continues to try and generate publicity for the organization by trying to attack the Tim Tebow pro-family Super Bowl ad. The group whined for weeks before it had even seen the ad and demanded that CBS refuse to run it. Then when the ad ran it was very low-key and barely controversial at all. That wasn't good enough for NOW. The group then said tried a new tactic: Its president Terry O’Neil told the Los Angeles Times that the Tebow commercial glorified violence against women. Why? Well, because part of the ad showed Tim Tebow tackling his mother. Maybe the NOW folks thought he really tackled his mom? The NOW tactic is backfiring big-time as radio talk shows and other media outlets are laughing at the silliness of NOW. "Just think, if NOW was offended by Tim Tebow tackling his mother they must really be upset with Betty White being tackled in the Snickers commercial," said one local TV executive. "I was more upset that someone of Abe Vigoda's age was tackled in the Snickers commercial," joked Jason Tarwater of SportsRadioKC.com on his show. "I think that is also ageism..."
Ray McNulty of TCPalm has written a superb column spearing NOW's silliness. This was his lede:
Feeble?
Pathetic?
Desperate?
How about ridiculous? Or comical? Or, simply, wrongheaded?
Those are just some of the words we can use to describe the National Organization for Women’s attempts to tackle former Florida quarterback Tim Tebow and the benignly pro-life TV commercial that CBS aired Sunday during its telecast of Super Bowl XLIV. Link to entire column.
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