WNBC anchor Sue Simmons was doing a promo during the 10 p.m. hour for the 11 p.m. news broadcast, when she went from describing a story about food prices going up and the weight of food products going down to saying "What the fuck are you doing?!"
When the 11 p.m. broadcast rolled around, there was no mention of the mishap until after the lead stories were out of the way and then Simmons faced the camera:
"We need to acknowledge an unfortunate mistake that I made in one of the teases we bring to you before this program. While we were live, just after 10 o'clock, I said a word that many people find offensive. I'm truly sorry it was a mistake on my part and I sincerely apologize."
