* Local TV news audiences fell by an average of 5-6% in the past year, depending upon the hour of the newscast. Ad revenue declines were much worse, seeing a drop of 27%.
* Newspaper circulation dropped 10% in 2009. Ad revenue (for print and online combined) fell 26%.
* Newsstand sales of magazines dropped 9%, having already dropped 11% a year earlier. Ad page sales in magazines dropped by 26% over a year earlier.
* Radio audiences remain stable, despite the varied choices for audio, but ad revenue still fell 18%.
* Online advertising dropped for the first time since 2002, losing about 4.6% over the same period a year ago.
* More with less: “In local TV news, PEJ estimated that about 450 jobs were lost at stations in 2009, on top of 1,200 jobs lost in 2008.
* Despite staff reductions, the average amount of news increased to 4.6 hours, from 4.1 hours the previous year.”
Copyright 2010 Bottom Line Communications. BLC is a Media News Web site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials. Click on the FEEDBACK tab to send any media tips/comments/thoughts to us. We honor all off-the-record requests and will correct/clarify any information found not to be 100% accurate.
http://shots.snap.com/ss/a05f623ce93ba3fe97e672db6788a4f7/snap_shots.js">>