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(Photo links to Pew Report.)
03-15-2010

Annual report: local media audience in rapid decline

By Steve Safran
    The annual Pew Project for Excellence in Journalism’s “State of the News Media” report is out, and it is a compendium of discouragement for anyone tied to the media. Here are just some of the top lines:
  •           * Local TV news audiences fell by an average of 5-6% in the past year, depending upon the hour of the newscast. Ad revenue declines were much worse, seeing a drop of 27%.
  •          * Newspaper circulation dropped 10% in 2009. Ad revenue (for print and online combined) fell 26%.
  •          * Newsstand sales of magazines dropped 9%, having already dropped 11% a year earlier. Ad page sales in magazines dropped by 26% over a year earlier.
  •          * Radio audiences remain stable, despite the varied choices for audio, but ad revenue still fell 18%.
  •          * Online advertising dropped for the first time since 2002, losing about 4.6% over the same period a year ago.
  •          * More with less: “In local TV news, PEJ estimated that about 450 jobs were lost at stations in 2009, on top of 1,200 jobs lost in 2008.
  •          * Despite staff reductions, the average amount of news increased to 4.6 hours, from 4.1 hours the previous year.”

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