Summary:The Kansas City Star has announced that it is cutting its stock listings and now the Chicago Tribune has eliminated its "Help-Wanted" ads on weekdays. 01-15-2008
'Chicago Tribune' Eliminates Print Help-Wanted Ads On Weekdays Editor & Publisher Published: January 14, 2008
CHICAGO--- In the most radical move from print to digital advertising by a major newspaper, the Chicago Tribune announced Monday it is eliminating help-wanted ads from the newspaper on weekdays. Instead, there will be a listing of basic information in the business section every Tuesday. The listing, called "Careerbuilder QuickFind," will refer readers to the full recruitment ad on chicagotribune.com/careerbuilder through a Web ID. Print help-wanted classified will continue to run in the Sunday paper under Careerbuilder section title, but the Tribune said the section will have "a bold new look with fewer columns, larger ads, and clear headings that enable easier page scanning and navigation." The new Sunday section debuts Jan. 20, with the weekly QuickFind launching Jan. 22. "Chicago Tribune and the rest of the newspaper industry face the same challenges with shifts in help wanted advertising, and we are taking the lead on reinventing the way we present our job listings," Ellen Glassberg, the paper's director of recruitment advertising, said in a statement. "We see this challenge as an opportunity for us to retool our recruitment advertising offerings and fully integrate the online and print job search experience to be hyper-focused on the needs of job seekers." As reported, the Tribune launched its redesign Monday with a new nameplate, narrower page width, and some changes in section head typefaces.
