03-17-2010 USA Today to be sold at 6,500 Starbucks McLean-based Gannett Co. Inc., battling a circulation decline for its newspapers, has a new outlet for its flagship USA Today: Starbucks. Beginning Monday (3/22), USA Today will be sold at approximately 6,500 Starbucks Corp.'s company-operated stores across the United States. Currently, Starbucks sells The New York Times and a local newspaper at each of its stores. USA Today is Gannett’s best-known property. With a total average daily print circulation of nearly 1.9 million, it has been the top newspaper in the U.S for several years. But its popularity has not been enough to buttress the company’s circulation or advertising. Gannett's (NYSE: GCI) publishing circulation declined 4 percent last year, while publishing advertising revenue declined 28 percent.
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