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Bottom Line Communications

"Examining all things media..."

    BOTTOM LINE: Millions of people have heard the booming words "IN A WORLD..." for movie trailers. The man who said those words and voiced 750,000 TV spots, thousands of movie trailers and even a GEICO commercial, Don LaFontaine, has died. 09-02-2008

'King of Voiceovers' Don LaFontaine Dies at 68

   Don LaFontaine, the man behind the chilling voice in various movie trailers and commercials, died Monday, his agent said. He was 68.
  
LaFontaine died at Cedars-Sinai Medical Center in Los Angeles of complications from a collapsed lung, ETOnline reported. The official cause of death, however, was not immediately released.
  
LaFontaine's vocal talents have appeared in over 5,000 movie trailers and nearly 350,000 commercials. He is most famous for the introductory line, "In a world..."
  
Click here for Don LaFontaine's Web site.
   LaFontaine most recently appeared in a Geico Insurance commercial where he was referred to as "that announcer guy."
  
He is survived by his wife, singer/actress Nita Whitaker, and three children Christine, Skye and Elyse.
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